For those who suffer we ride

The FireFlies annually traverse 1000+km across the Alps from Lake Geneva to Cannes, cycling over 18 mountains in just 8 days and arrive during the Cannes Lions Advertising Festival.

The FireFlies Tour was established in 2001 by Sandy Watson Scott (then Head of TV, M&C Saatchi) in recognition of relatives and friends’ battles with Cancer. The five cofounders are Jake Scott, Adrian Moat, Nick Livesey (Directors at RSA Films), Tim Page (Head of TV at Y&R) and Chris Haworth (Sports Photo Journalist). RSA Films is the premier sponsor of the Tour which from the outset has been generously supported by Film Directors Sir Ridley Scott & Tony Scott.

The FireFlies are committed to raising money for Leuka, a charity formed to support Research & Treatment of Leukaemia at the Hammersmith Hospital, London, renowned as a world leader in treatment of Cancers of the Blood.

Inspired by the courage it takes to fight Cancer the riders annually tackle the most gruelling climbs of the Tour de France; our motto is FOR THOSE WHO SUFFER WE RIDE

Each year new amateur cyclists from the ranks of the advertising and film world have taken up the challenge. Thanks to international Media industry Sponsors, to date from 2001-11, the FireFlies have raised an incredible£1.2 Million in aid of Leuka. 1 in 3 of us will be diagnosed with some type of Cancer in our lifetime. It is believed that Leukaemia is the model of all Cancers and achieving a greater understanding of this disease will help in the fight against all other forms of Cancer.

If you are interested in sponsoring or riding please email Laine Lindsay Law

For more information visit: facebook.com/thefirefliestour